Portfolio, 2026

Hi, I'm Sabah.

I turn local government communications into podcasts people actually stop for.

Career

Experience

Three roles. One throughline: content that lands.

Owning digital output for a national membership body

July 2024 – Current

Local Government Association, Strategic Directorate

Web & campaign delivery GA4 · Tag Manager · Search Console SQL & data analysis Filming & editing, Adobe Podcast production Content scheduling

See the podcast and video work →

Research and reporting for enterprise clients

Sept 2022 – Jan 2024

FTI Consulting

Research & project management Survey design Infographics & reports Client presentations

Campaign delivery across client accounts

May 2022 – August 2022

Greenhouse

Integrated campaign support UTM tracking & GA Paid social

Website & Content

Digital content & website optimisation

Making information easier to find.

Webpage / landing page

Accessibility fix

Homepage banner

CMS edit view

Case Study

Campaign example

Objective→ Channels→ Content→ Outcome

Campaign key visual

Reach / clicks / opens

Podcast & Video

Behind the mic, behind the edit

Concept to publish, camera to caption.

LGA Voices

Conference podcast · 3 episodes · LGA Conference 2026

The LGA's conference podcast, built from scratch. Recorded live with council leaders and sector figures.

Listen on Spotify →

'Cooking with Friends'

Case study video · London Borough of Merton

A care leavers' cooking programme, told with warmth for local.gov.uk.

Edit timeline

Watch on YouTube → Read case study →

Analytics

Where the numbers meet the story

Behaviour data, turned into better journeys.

GA4SQLTag ManagerSearch Console

GA4

Search Console

Tag Manager

Reporting summary

Get in touch

Let's talk

Open to good conversations.

sabah.yusuf@outlook.com · LinkedIn